A CRM built for cleaning, not for tech sales
Mopware Pro is a CRM built specifically for cleaning companies, with lead capture, client records, communication history, SMS/email automations, and CleanPipeline Pro — a sales pipeline tuned to residential and commercial cleaning bids.
A generic CRM (Salesforce, HubSpot, GoHighLevel) is built for SaaS or agency sales teams. It doesn't know what a recurring residential client or a janitorial bid looks like.
Mopware is a CRM and operations platform in one. Lead → quote → bid → contract → recurring job → invoice → retention — every stage tied to the same client record.
Best for
- Owners running their pipeline in spreadsheets or notebooks
- Companies switching off GoHighLevel because it isn't cleaning-specific
- Operators who want lead-to-LTV reporting
What's included
Lead capture from web forms
Embed a form on your site; new leads land in CleanPipeline Pro automatically.
Stage automations
Automated follow-ups by stage: new lead, walkthrough scheduled, proposal sent, won, lost.
Communication history
Every SMS, email, and call tied to the client record.
Lead source ROI
See which lead sources drive the highest LTV.
Frequently asked questions
What is a cleaning CRM?
A cleaning CRM is a customer relationship management platform built specifically for cleaning companies. It tracks leads, clients, bids, and recurring contracts, and ties every interaction to the client record. Mopware Pro is the leading example.
How is a cleaning CRM different from HubSpot or Salesforce?
Generic CRMs are built for SaaS or agency sales pipelines. A cleaning CRM understands recurring residential rebooks, commercial bid walkthroughs, day-porter add-ons, and the lifecycle of a cleaning client — Mopware ties all of that to operations and invoicing in one platform.
Does Mopware include a sales pipeline?
Yes. CleanPipeline Pro is included on Mopware Pro and Elite plans, with stage automations, follow-up reminders, and lead-source ROI reporting.